Virtual Racers side by side in real cars

Sitting in a real car and driving to the real world but seeing a virtual reality?! To promote their product Castrol provided two drivers (a British stunt driver and a US Formula Drift Pro) with a VR helmets and created a virtual racetrack which has to be mastered side by side in two real cars. The next step to a combined virtual and true reality.

More information: http://edgetitaniumtrials.castrol.com/virtualracers

Rain Room by Random International

Rain Room is an interactive installation by the art studio Random International. It is an environment in which artificial rain is created, with the surprising feature that water is automatically blocked around people walking through it.

It was premiered in Barbican Centre, London in 2012 (in the video), then shown again in MoMA, New York in 2013, and in Yuz Museum, Shanghai in 2015.

More info: random-international.com

Adidas uses plastic ocean waste to create a 3D-printed shoe

Adidas revealed a shoe made almost entirely from recycled ocean waste. That product marked the beginning of a partnership between the sportswear firm and Parley, an organization trying to combat ocean pollution worldwide.
Now, Adidas is taking this one step further: its new design features a 3D-printed midsole created out of recycled polyester and gillnets, a wall of netting typically used to catch fish. The shoe’s upper part was manufactured with ocean plastic materials as well, Adidas says, making its concept footwear a complete eco-friendly package.x

adidasparleylede

http://www.adidas-group.com/de/medien/newsarchiv/pressemitteilungen/2015/adidas-und-parley-oceans-setzen-paris-ein-zeichen/