Nike ID – augmented reality in-store configurator

A Nike Store in Paris is showing a very nicely executed augmented reality installation, which lets the customers design their own personalized pair of shoes. The UX seems to be straight forward and is very similar to the online configurator. So, if you are in the area around the Avenue de Champs-Élysées in Paris, give it a try!

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Artificial Intelligence empowered Hearing Aid


New AI filter algorithms are able to improve greatly conventional hearing aids with selecting and amplifying specific sounds. The benefit is, that i.e. only one speech out of a crowd can be separated. Beside the people with hearing loss, voice recognition in smart phones, conversations in noisy environments and many other applications could also benefit from this technology.

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