Facebook 3D Posts

Since a few weeks Facebook has released its newest content format: the 3D Post. After 360° panoramas, this is the next step for 3D content. Now it is possible to bring real 3D models with geometry and textures into Facebook feeds, so you can move around an object and inspect it from every angle. If the model is well prepared, it works very nicely with good performance and quality, even at mobile devices. Currently only static 3D models are supported, but it is expected to see this format evolving in the near future. Animations, more interactivity, Augmented Reality and Virtual Reality application within the Facebook context are now in reach. We tried out the production pipeline and together with our social media team are ready to go for your next Facebook 3D Post. If you are interested in this new format, just get in touch with us!

 

More information: developers.facebook.com

 

 

 

 

 

Amazon – Augmented Reality Shopping

Amazon announced that AR (Augmented Reality) view is now available also for Android devices (US only). The service allows people to experience products virtually in their own home. They started last year November with this service on Apple devices and experienced that customers are more likely to purchase the product after using AR view.

Augmented reality devices like the Microsoft Hololens or the Magic Leap or systems like Apple ARKit or Google Tango are extending the reality with an additional synthetic visual layer and are opening complete new possibilities for guidance, info- and entertainment systems.