Since a few weeks Facebook has released its newest content format: the 3D Post. After 360° panoramas, this is the next step for 3D content. Now it is possible to bring real 3D models with geometry and textures into Facebook feeds, so you can move around an object and inspect it from every angle. If the model is well prepared, it works very nicely with good performance and quality, even at mobile devices. Currently only static 3D models are supported, but it is expected to see this format evolving in the near future. Animations, more interactivity, Augmented Reality and Virtual Reality application within the Facebook context are now in reach. We tried out the production pipeline and together with our social media team are ready to go for your next Facebook 3D Post. If you are interested in this new format, just get in touch with us!
More information: developers.facebook.com